Create your own watch brand

    Do you have plans to create your own watch brand? If so, you may wonder how much it costs to start a watch company and how to start a watch brand. When you conducted market research, you will find the watch industry is highly competitive. Some old watch brand like Timex, Fossil, Michael Kors seem to have taken over most of the market. But with correct business strategy and close cooperation with watch supplier, some new brand like MVMT, Daniel Willington, Olivia Burton, Cluse, Rosefield and other young brand have broken though their tight encirclement and made a tremendous success.

     Some entrepreneurs are encouraged by the success of Daniel Wellington and MVMT. Hence, they want to step into watch business and try to figure out why they can succeed. One secret to their success is that they partnered with an experienced professional who can handle every aspect of the watch business, from guidance and creative direction to watch design and watch manufacturing, to packaging and pricing.  

     In this article, we will guide you on how to start a watch company, from conducting market research to launching and marketing your new product. By the end of this article, you will have a clear roadmap for creating a successful watch brand and taking the first steps to making your vision a reality. So, let’s get started!

When you are starting a watch brand, you’ll need to consider:

Market research

Brand Identity

Watch design

Watch manufacturing


 Launch and Market Your Brand

Let us explain more about those 6 points.

Market research

      Once you decide to step in to the watch business, you need to do some market research. It’s important to conduct thorough market research to ensure that your watch is viable and will resonate with your target customers. This step will help you identify market gaps and trends, understand your potential competitors, and develop a watch brand that truly stands out. Here are some key factors to consider when conducting market research for your watch brand:

      Identify your target customers: Knowing your target customers is essential to creating a watch that meets their needs and preferences. Identify your target demographic, such as age, gender, income, and lifestyle, and understand their watch-buying behavior and preferences.

     Analyze the competition: Research other watch brands that cater to your target customers and analyze their products, pricing, marketing strategies, and overall brand identity. This will help you identify gaps in the market and potential areas for differentiation.If you have a minimalist style watch, then your competition is Daniel Wellington, Cluse or something like that. If your watch is a wood watch, your competition is ORIGINAL GRAIN. 

     Understand market trends: Stay up-to-date on the latest trends and innovations in the watch industry.  Identify emerging trends and consider how you can incorporate them into your brand. Our designers are highly sensitive to fashion and new trends and can help our customers design products that are in line with them.

      Define your unique selling proposition: Develop a clear value proposition that sets your watch brand apart from competitors. Consider what makes your watch unique and what key benefits it offers to your target customers.

       By conducting thorough market research, you’ll be able to develop a firm foundation for your watch brand and ensure that it meets the needs of your target customers. This knowledge will also help guide your watch design, product development, pricing, and marketing strategies.

Brand Identity

   To create a unique brand identity is critical to standing out in the crowded watch industry. Your brand identity encompasses everything from your brand name, logo design, and your packaging. Here are some key elements to consider when developing your brand identity:

     Watches Brand Name: Your brand name should be memorable, easy to pronounce, and relevant to your brand’s values and personality.

     Watch Logo Design: Your logo is the face of your brand, so it’s essential to create a design that is both visually appealing and communicates your brand’s message. Consider the colors, typography, and overall design aesthetic that best represents your brand.

    Watch Packaging: Your watch packaging should be visually appealing and functional, while also reflecting your brand’s identity. Our designers can help you create the packaging, including box, manual, etc. that represents your brand.

create your own watch brand

    Once you clearly understand your target customers and brand identity, it’s time to design your own watches. This involves identifying the key features and functions that your watch should have in order to meet the needs and preferences of your target customers. Here are some key factors to consider when build your watch specifications and design:

    Watch Type: Consider which watch type you want to create. Will it be a dress watch, sports watch, or smartwatch? Each type of watch has unique features and functions that you will need to consider when designing your watches.

     Watch size: The watch size refers to the diameter of the case and is usually measured in millimeters. This is an important aspect when design a watch, as it determines how the watch will sit on your wrist and the gender of your audience.
Women’s watches are sized to be less than 34mm.
The size of an unisex watch is 34 to 40mm.
Men’s business or dress watches are 40~43mm
The big men’s watches are that are larger than 45mm.

 Watch parts: The watch is made of about 5 parts: case (including bezellug glasscrown, back of case), watch face, watch band, movement, watch hand. The watch case is made of stainless steel, bronze, Titanium, etc. When choose case of a watch material, you need also think about what water resistant your watch is. For example, if your watch is a diving watch, and does it need to be 10 ATM, or 20 ATM or 30ATM water resistant. If it is a watch that is water resistant to 10 ATM or more, then you can’t use materials such as Bronze case.

There are three main types of watch movement, quartz,automatic and mechanical. You also consider the function of watch movement like chronograph, gmt, date display, and multiple time zones and the battery life. About the watch strap, you also need to take the band material (stainless steel, leather, titanium, ceramic, rubber, silicone, resin, fabric, etc) into account.

   Price Point: Finally, consider the price point for your watch. Determine how much you can realistically charge for your watch based on its features, materials, and target market. Ensure that your price point is competitive and reflects the value of your product.If your watch brand position is fashion and minimalistic style with an affordable price like Daniel wellington, based on our experience, it’s a simple rule that the retail price is 3~6 times the purchase cost. If you want to sell more watches and your expand brand influence, you can choose 3 times the purchase price.

    Hence, designing a watch is a complex process that requires a professional team like watchessy to create your own watches. Our design team can draw a 2D engineering files to bring it to life.

     After finalizing 2D files, we can provide 3D watch model so you can see and feel what it looks like and how it comes together. We offer a flexible system that can accommodate your needs, whether you are heavily involved in the project or prefer to take a more hands-off approach. We have a lot of experience and knowledge, so we can not only make sure that each watch is perfect but also save on the cost of making the watch. 

   At the same time, custom watch designs and business secrets will be protected all the time.

make your own watch brand

   Now the watch design is confirmed and you are satisfied with that, you need to find a watches manufacturer to produce them.

     Even though there are thousands of watch manufacturers in the market, finding an appropriate watch supplier can be one of the hardest parts. It also takes a lot of time and efforts to select supplier.

      Giving an example, some entrepreneurs prefer the big watch manufacturers because they think a big watches factories have guaranteed watches quality. but the big watches factory requires a minimum order quantity of 1000 pieces. However, many new entrepreneurs cannot afford such a high initial order quantity.

     Some watches factories produce products that are only sold in specific regions. For example, factories that produce products for the Middle East market are not suitable for European customers. So it is necessary to choose a suitable watch supplier to produce your watches. Because different regions have different standards and specifications for watches. Watchessy‘s customers are mainly from North America, Europe, producing high quality and cost effective watches, they have a mature watch parts supply chain, most of their suppliers have been cooperating for over 6 years, and they have a production team with rich experience in watch manufacturing and a watch design team that is sensitive to the market, etc.

     We also help you with packaging (box, manual, etc.) as that is an integral part of the branding experience. It’s a good idea to confirm the box style and watch design together to make sure the entire brand reflects your brand style and image. We also provide after sale assurance and inspection and certification service like FCC,ROHS,CE  when required.  

   At the same time, custom watch designs and business secrets will be protected all the time.


   Watch purchase cost,delivery cost and storage charges

   How to sell the watches( e-commerce, brick-and-mortar stores, wholesale, etc)

     Different sales model and marketing channel decides the market price and selling expenses.

    You will need to build an attractive website if you want to sell your watches online. Your website should include a page about your company, a page for contact information, a page for shopping, a privacy policy, and links to social media. Then the customer can know you easily.

     Especially shopping page is important. It should have a beautiful watch image, watch specification, shipping day, return and exchange policy.

     More complicated website and content means more cost.

   Or If you have watches store in your city, the budget should contain the store rent, employee salary, etc. 


     Once you have developed your watch brand and produce your watch, it’s time to launch and market your watch brand. This step is critical to building awareness and generating sales for your new watch brand. Here are some key strategies for launching and marketing your brand:.

     Social Media: social media marketing is one of the fastest methods to promote your brand and build a loyal audience group. Use social media platforms like Instagram, Facebook, and Twitter to build your brand’s online presence. Share high-quality images and videos of your product, engage with your followers, and use relevant hashtags to reach new customers. If the followers have any question, please answer them within 24 hours.

      In order to strengthen the bond with followers, you should regularly organize activities they can take part in. The activities can be based on their complaints, what style of watch they want, and what change they want to make based on the current model, etc. If you have an adequate budget,you also attend local events and trade shows to increase the influence and gain more awareness.

      Email Marketing: Create an email list of interested customers and use email marketing to promote your watch, share news and updates, and build customer relationships.  

      Events and Trade shows: Attend relevant watch events and trade shows to showcase your watches and connect with potential customers and industry professionals. This is a great way to build a watch brand awareness and network within the industry.

      SEO and Content Marketing: Develop a content marketing strategy that includes blog posts, videos, and other content that resonates with your target customers. Optimize your content for search engines to drive organic traffic to your website.

       By implementing a comprehensive marketing strategy, you’ll be able to build awareness for your brand and generate sales for your watch. It’s important to develop a cohesive brand message and be consistent in your communications across all channels.

   To Start a watch brand is exciting and challenging. If you have a proper watch manufacturer, appropriate product and you have a good team, you can easily build a successful watch brand.

     Whether you are looking for a new watch supplier or starting a watch company, watchessy is your one-stop solution from design and 3D prototyping to in-house production, quality control and final packaging.


Get Free watches

Free watches     Free watch samples provided by watch factories are promotional items that are offered to potential customers at no cost. These free

Read More »

Watch movement types

    A watch movement is the engine that powers the watch. Different watch movement types determine its accuracy, durability, and functionality. There are 3

Read More »