In the modern world, not only a watch does more than just tell time, but also it is a symbol of personal style, status, and individuality. How to choose custom watches vs wholesale watches means a lot to watch distributor or startups with different needs. As a watch manufacturer, we will discuss the difference between custom watches and wholesale watches in this blog to help you make the right decision.

Custom watch

Custom watch is a way for customers to fullydesign own watch according to their own brand positioning and philosophy. This customization includes the main watch parts (watch case, movement,watch dial, hour and minute hand, watch strap, watch crown). The uniqueness of a customized watch is unmatched by a wholesale watch. In addition, the details of a customized watch are meticulous and the amount of work involved is enormous. Take the case as an example, in the design of the case is besides the most simple to consider the shape of the case, (square or round watch, but also consider the size of the watch and take into account the structure and function of the watch. For example, tachymeter watch in addition to the main body of the case also need tachymeter watch bezel. For example a diving watch also need to take into account the watch glass to be made of sapphire crystal,the crown should be screw down crown and so on.

Wholesale watch

Wholesale watches are completed watches purchased directly from watch suppliers. These watches are mass-designed, making it easier for consumers to find a watch that fits their style and budget. And wholesale watches allow retailers to purchase multiple types of watches at once from watch manufacturers because of low minimum order quantity. Wholesale watches, ranging from luxury brands to affordable watches, can cater to a diverse customer base, expanding market reach and increasing sales potential.

Custom watch VS Wholesale watch

Customize watch and wholesale watch each have different uses and advantages to satisfy different customer groups, so what are the differences between the two of them?

1.watch cost

The custom watch accessories are customized, so it needs the mold fee to open the mold to make the case, face, strap and other watch parts. For example, to customize a stainless steel watch, the tooling fee for the case starts at $400, which varies according to the complexity of the watch design. Wholesale watches, on the other hand, are sourced from existing styles and inventory of watch factories, so there is no need to pay for mold fees.
In addition, customized watches are more costly to purchase because of small quantities. Whereas watch factories purchase wholesale watches in large quantities, so the cost is lower.

2.Minimum order quantity

Watches manufacturers who make molds for unique designs make customized watches, so there are certain requirements for the MOQ. For example, the MOQ of titanium watches is usually 500 pcs. Wholesale watches are purchased as a finished product and have a low MOQ. Some watch factories can even offer 1pcs MOQ.

3.Uniqueness

Customized watches are customized ased on the designs provided by the guests. Some customer even sign confidentiality agreements with the watch manufacturers to ensure that their designs will not be leaked. Watchessy is glad to sign that confidential agreement with their customers. Therefore, customized watches are unique and do not face homogeneous competition. In addition, the unique design builds the customer’s sense of identity with the brand. For example, the Rolex datejust series,As soon as you see a dog watch bezel, you can think of Rolex.

Wholesale watches, on the other hand, are purchased directly from the watch factories and face homogenized competition and even fierce price wars.

4.Delivery time

Customized watches take longer than wholesale watches because the watches manufacturers need time to design,manufacture and assemble the watch parts according to guests’ requirements. For example, the production time for a customized 300pcs stainless steel watches is about 60~65 days.

5.Watch style

If your order is 300pcs and choose customized watches, you can only customize one style in general. However, if you choose wholesale watches for 300 pcs watch order, you can choose 30 styles according to the starting order quantity of 10 watches. Therefore, with the same order quantity, wholesale has more varieties and can choose sports watches, business watches, luxury watch,dress watches, etc. to meet different market segments.

Conclusion-Custom watch VS Wholesale watch

Choosing between custom watches and wholesale watches ultimately depends on personal preferences, needs and budget. If you want to create your own watch brand or have a good budget, customized watches are a better choice. If you have a limited budget, then affordable wholesale watches with a wide range of styles will better meet your needs.

Hello,customers
My name is Momo Cheng. I am the business manager of Watchessy. have been in watches industry since 2012. Feel free to contact us. I am happy to provide your the professional solution, the best watches products and service.

Email : info@watchessy.com